The AVC
Group, SpeakerCraft and Panamax/Furman today released a joint announcement
of a significant strategic move to address the rapidly changing needs of
technology consumers and dealers alike. Under the new arrangement, the
formidable and diversified resources of The AVC Group, SpeakerCraft, Proficient
and Panamax/Furman brands will align under one centralized division with a
focus on customer-centric product development, brand innovation and dealer
support.
Mark Terry, president of AVC Group, will leave the company. “Mark and
his team have done an outstanding job combining the AVC Group brands together
and creating a world class infrastructure to service our customers and dealers,”
stated Sean Burke, Group President of Nortek’s Technology Products Segment. “Mark has
decided to move on to other endeavors after providing his full support to this
integration effort. I am appreciative of the dedication and high level of
leadership that Mark has provided and wish him the very best in the future.”
Heading up the new organization will be Bill Pollock, president of
Panamax/Furman. Paul Starkey will
direct Marketing, Dave Keller will head Sales while Keith Marshall will lead
SpeakerCraft/Proficient.
“This is far more than a strategic realignment. It
represents an important and historic step for our industry,” said Bill Pollock.
“We’ve joined the expertise and efficiency of the industry’s most
important technology brands and formed a new resource for our dealers that
represents a unique opportunity for them to grow both ROI and competitive
standing.”
The change is effective immediately and no changes are
currently planned for existing dealer contacts, customer service, tech support
and credit operations.
Pollock added: “By synergizing the benefits of our
brands under one centralized group, additional resources can be better
allocated to product development and marketing. This will represent an
immediate win-win for our customers, brands and dealers.”
ABOUT THE AVC GROUP
Headquartered
in Carlsbad, California, The AVC Group, LLC is a portfolio of pre-eminent
manufacturers and marketers of state-of-the-art consumer and commercial audio,
video, and control system solutions. The AVC Group is comprised of the following
industry leading brands: NILES® Audio , ELAN® Home Systems, Xantech, ATON® ,
and Sunfire.
ABOUT SPEAKERCRAFT
SpeakerCraft, established in 1976, devoted itself
for more than a decade to the design and development of architectural
loudspeakers and became known as the prime OEM for many well-known, in-wall
speaker brands in the field. In marketing its own brand, now one of the
widest lines of architectural speakers and electronics in the industry,
SpeakerCraft brings with it years of experience and a dedication to dealer
satisfaction.
ABOUT
PANAMAX/FURMAN
Panamax and
Furman have been international leaders in providing award-winning, innovative
power and energy management products for more than 35 years. Their power
management products give audio/video systems the pure, noise-free power they
need for superlative performance, providing longevity to the components
connected while protecting them from damage caused by power surges and
lightning. The company is based in
Petaluma, Calif., and sells through an international dealer network and through
select retail outlets. More information is available at www.panamax.com and www.furmansound.com.
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