“Today
we are introducing a strategic new division
for our company and a major new business opportunity
for our prodigious retail partners throughout North America,” Mizrahi said
today. “Starting now with a complete
line of NFL licensed, team logoed travel and portable power products, we will
eventually expand our line to include the other key licensed entities in sports
and entertainment.”
Leading
the new division as Vice President is David Strumeier, who joined MIZCO in 2010
as Executive Vice President of Sales and Marketing for the company’s
Travelocity® line of licensed merchandise.
Strumeier is best known in the professional sports
world for being the founder of Pro
Player, a highly recognized manufacturer of licensed sports apparel and
accessories.
According
to Strumeier, the initial line of MIZCO Sports travel and portable power
products will feature NFL® licensed team logos and be available for delivery to
dealers beginning in March 2013. The
offerings will include Android and Apple chargers, USB power accessories,
universal USB car and wall chargers, hands-free microphones, in-car E-ZPass®
holders, memory foam tablet cases, retractable cables, rubberized smartphone
and tablet holders, eye masks, cooling and heating stadium seats, waterproof
cases for iPhone®, iPad®, and eReaders, ponchos, travel pillows, travel
blankets, laundry bags, and foldable travel bags.
“With
the launch of MIZCO Sports I have returned to my roots in the professional
sports licensed marketplace,” Strumeier said today. “And I couldn’t be more excited about our
prospects for long-term success. We have
developed a fashion-forward line of high quality, smartly designed travel and
portable power products that every NFL team and fan will be proud to be part
of. We are bringing team logoed
merchandise to an entirely new level of quality, one that consumers everywhere
will respond to with enthusiasm. In the
future we will add other fan based logoed merchandise to our portfolio of
offerings. Our goal is to be nothing
less than the number one seller of professional sports team licensed travel and
portable power products. We are currently in negotiations with two other licensing
sports entities.”
“We’re
taking MIZCO’s 22-year successful history of leading innovation in mobile tech
accessories and combining it with my knowledge of and expertise in professional
sports licensed merchandising,” continued Strumeier. “The result is going to be a line of products
that brings a higher level of execution to sports licensing; and that is going
to create a whole new world of profit opportunities for our retail partners.
Some of our retailers have seen a sneak preview of our offerings and have
expressed their excitement to retail the product.”
The
first line of NFL licensed products from MIZCO Sports will be showcased at CES
2013 within its own pavilion in South Hall 3, Booth 30842 in the Las Vegas
Convention Center.
About MIZCO International
Headquartered in Avenel,
New Jersey, MIZCO International (www.mizco.com) is the world's fastest growing supplier of mobile phone headsets
and accessories, as well as imaging and iPhone power solutions. Founded in 1990, MIZCO markets products under
the Cellular Innovations, DIGIPOWER, iEssentials, Ecko
Unlimited ToughTested, and Travelocity brands.
The company currently offers more than 1,000 products through a global
dealer network. For more information on
Mizco and its product offerings call 1.800.266.4026 or visit www.mizco.com.
No comments:
Post a Comment